In the early days of COVID-19, I asked my humble amount of IG followers how their coffee habit had been impacted.
About 80% said yes, it had been impacted and they were drinking more coffee as a result. Months later, it was a resounding 100%, and 100% were drinking “more coffee than before the pandemic.” Now obviously my poll is biased, filled with coffee drinkers, long-time caffeine addicts, but market research is showing my poll was not far from the trending truth...
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