Is This the End of the “Coffee Shop”?
In the early days of COVID-19, I asked my humble amount of IG followers how their coffee habit had been impacted.
About 80% said yes, it had been impacted and they were drinking more coffee as a result. Months later, it was a resounding 100%, and 100% were drinking “more coffee than before the pandemic.” Now obviously my poll is biased, filled with coffee drinkers, long-time caffeine addicts, but market research is showing my poll was not far from the trending truth...
The quality of coffee is influenced by a variety of factors from seed to cup. Dynamics go way beyond the roast, country and processing method, and thankfully more brands are making a point to share the details behind each unique coffee they sell.
Altitude is one of the many factors that influence a coffee’s harvest and ultimately, taste -- but it’s long been disputed how and how much influence it bears.
Elevation and shade levels have been advertised for years, with the message that higher elevations and shade-grown coffee reigns the superior environment.
I’m here to dispel the gospel myth that the higher the elevation, the higher the coffee's quality...
Despite the old saying, coffee is not the second-most traded commodity in the world. Sorry to burst any small-talk topic bubbles.
But humans do drink insane amounts of coffee, some countries more than others (Finland and Italy, more than France and China). A huge amount of that coffee is still exported from the South and Central Americas, but rather than talk stats, I want to help scratch any wanderlust/cabin fever/intrepid itches you may have during the quarantine (gorgeous photos included)!
I give you: Coffee from Five of the Most Beautiful Places in the World...
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